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(571) 520-4470 Hours 21620 RIDGETOP CIRCLE STE 150, STERLING, VA 20166
(571) 520-4470 Hours 21620 RIDGETOP CIRCLE STE 150, STERLING, VA 20166

Privacy Policy

Last Updated: January 28th, 2026

Beyond Strength Performance NOVA, LLC (“Beyond Strength,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, participate in our gym services, enroll in online programs, or register for events such as Run Carry Ruck (RCR).

By using our website or services, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect the following types of information:

Personal Information You Provide

  • Name

  • Email address

  • Phone number

  • Billing and payment information

  • Emergency contact information

  • Date of birth (for events or youth programs)

  • Fitness or training-related information you voluntarily provide

  • Event registration details

  • Waivers and agreements

Automatically Collected Information

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Cookies and similar tracking technologies

 


2. How We Use Your Information

We use your information to:

  • Provide gym services, coaching, and online programs

  • Register and manage event participation (including Run Carry Ruck)

  • Process payments and memberships

  • Communicate schedules, updates, and important notices

  • Send emails related to training, events, or offers (you may opt out)

  • Improve our website, programs, and services

  • Maintain safety, compliance, and legal records

We do not sell your personal information.


3. Photos, Video, and Media Use

By participating in Beyond Strength classes, events, or programs (including RCR events), you acknowledge that photos or video may be taken.

These may be used for:

  • Marketing

  • Social media

  • Website content

  • Promotional materials

If you wish to opt out of media usage, please notify us in writing before participating.


4. Sharing of Information

We may share your information only with trusted third parties necessary to operate our business, such as:

  • Payment processors

  • Email and communication platforms

  • Event registration and timing systems

  • Coaching or training software platforms

All third parties are required to handle your data responsibly and securely.


5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve user experience

  • Analyze website traffic

  • Remember preferences

You can disable cookies through your browser settings, though some features may not function properly.


6. Data Security

We take reasonable administrative, technical, and physical measures to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security.


7. Your Rights & Choices

You may:

  • Request access to your personal data

  • Request corrections or updates

  • Opt out of marketing emails at any time

  • Request deletion of your information where legally permissible

To make a request, contact us at the email below.


8. Children’s Privacy

Beyond Strength does not knowingly collect personal information from children under 13 without parental consent. Youth program participation requires parent or guardian approval.


9. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.


10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.


11. Contact Information

If you have questions about this Privacy Policy or how your data is handled, contact us at:

Beyond Strength
Email: chris@beyondstrengthperformance.com
Website: https://www.bspnova.com