Change is hard—that’s why people have a difficult time doing it.  Life is busy, our time is limited, and 1,000 different things are pulling us in 1,000,000 different directions.  It’s tough to keep on the path toward progress while also managing the craziness of our everyday lives.  That’s the reality we’re faced with as modern...Read More

Here’s something you’ll find easy to believe: most fitness marketing doesn’t tell you the whole truth—shocker, right? From As Seen on TV gadgets, to hyper-fast fat loss advertisements from the new gym around the corner, to detox programs, we are inundated with information that tells us that transformation is low-effort if we only do what...Read More